Pay per Click
What is a PPC Campaign?
PPC stands for pay-per-click, a model of internet marketing in which advertisers can bid on relevant keywords and pay a fee each time one of their ads is clicked. This is a common Digital Marketing Strategy used to quickly get to the top of the search result pages. Pay-per-click is commonly associated with first-tier search engines such as Google and Bing, most famously Google Ad Words.
the Value of PPC campaigns
PPC advertising is a highly controllable, cost-effective way to buy a spot at the top of Google and Bing search results. This strategy is commonly utilized more aggressively to supplement traffic until optimal SEO results are attained. Once SEO results are achieved the ad spend can be reduced or paused. Other clients choose to use PPC as their sole method of marketing.
One benefit of this type of marketing is that you can easily control your budget and as well as easy to read analytics so you can measure the success of your campaigns. or in conjunction with other Digital Marketing Strategies like SEO.
Things to Consider During your PPC Campaign
Every year more and more companies are utilizing PPC as a marketing strategy, and with the rise in competition, also comes the cost.
But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales.
A good strategist are experts in campaign setups, audience targeting, and conversions and can best utilize your campaign budget.