It is most often used to enrich relationships with potential customers, keep current customers informed, and offering promotions and incentives that drive customer loyalty. There’s a good reason 85% of U.S. retailers consider this form of marketing as one of the most effective customer acquisition tactics. Because you are engaging typically with people that are already familiar with your brand, the rate of conversion is typically higher than most other forms of marketing. According to a recent study, email’s ROI is 42-to-1. The best part, it’s incredibly easy to track your ROI. Everything is trackable when you utilize the proper campaign software. It eliminates a lot of the guesswork that is seen with more traditional forms of marketing. You can see things like who is opening your emails, who is clicking onto your site through your emails, and more.