What is Email Marketing?
It’s exactly how it sounds, it’s the act of creating and sending well-crafted emails to a targeted group of current and potential customers.
The Value of Email Marketing
It is most often used to enrich relationships with potential customers, keep current customers informed, and offering promotions and incentives that drive customer loyalty. There’s a good reason 85% of U.S. retailers consider this form of marketing as one of the most effective customer acquisition tactics. Because you are engaging typically with people that are already familiar with your brand, the rate of conversion is typically higher than most other forms of marketing. According to a recent study, email’s ROI is 42-to-1. The best part, it’s incredibly easy to track your ROI. Everything is trackable when you utilize the proper campaign software. It eliminates a lot of the guesswork that is seen with more traditional forms of marketing. You can see things like who is opening your emails, who is clicking onto your site through your emails, and more.
Things to Consider for Email Marketing Campaigns
Before you start, you need a list of people to market to. If you don’t have one, that’s okay, we have strategies to help you build one.
It’s important that people on your list have given you their consent to send them electronic communication. It’s important to be aware of Anti-Spam laws specific to your area. (Or work with an agency that is) Spamming your email subscribers, is an ineffective email marketing strategy, and can be damaging to your brand reputation. This form of marketing doesn’t typically generate many new customers directly but can drive revenue through nurturing your existing customer database.